Have you ever really thought about all the things NCPA does for North Carolina's newspapers? You can take a look here. From legislative advocacy, to training, to our legal hotline ... we have …
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3/3/17
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How are news organisations creating editorial and commercial innovation in this period of rapid change? In a new Reuters Institute report, Kevin Anderson examines how news organisations are moving …
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Reuters Institute for the Study of Journalism
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2/28/17
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It’s standard procedure at newspapers to chronicle the year. Headlines typically include the passing of noteworthy individuals; the success, or maybe failure, of a civic project; milestones in …
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Jim Pumarlo
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2/21/17
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In recent columns, I’ve listed text typefaces to toss and text typefaces I recommend.
Does it matter? Is the right text typeface—used in the right way— really that important?
Yes. It. …
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Ed Henninger
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2/14/17
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Keep public notices in newspapers in North Carolina so that they remain truly public. Ask your legislators to vote against any measures concerning public notice advertising.
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2/9/17
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Looking for a good argument or quote to help fight to keep public notices public? This page has exactly what you need. Skim through the talking points, read a …
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2/9/17
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A collection of archived editorials that reflect what people are saying about public notices.
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2/9/17
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Public notices are advertisements that state and local laws require be placed in newspapers by the government so that YOU know what's going on in your community and have a chance to participate in a …
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2/9/17
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Here's a collection of editorial cartoon and ads for newspapers to use to promote keeping public notices in newspapers
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2/9/17
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Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show …
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by John Foust
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2/7/17
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Newsrooms still seem divided into two teams: A small group that cares about analytics and how they can inform coverage, and everyone else.I particularly like the suggestions of stories newsroom folks …
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Jean Hodges
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2/1/17
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With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six …
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Rusty Coates, MediaPost News
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1/19/17
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Contrast helps to create focal points on a page and a hierarchy for what readers will see first. Here are several ways to create contrast in your design. Contrast of Size. The largest headline on a …
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Vickie Krueger, Poynter
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1/18/17
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It's that time again already. The General Assembly opened its biennial "long session" on January 11.
A few, new lieutenants in the leadership ranks remind us that some of the old guard …
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John Bussian
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1/12/17
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Looking for a sample letter asking for camera access to court hearings? Look no further. NCPA General Counsel Amanda Martin of SMVT has prepared the following letter for members to …
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Amanda Martin
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1/12/17
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A reader emailed to mention that I’d recently written a column listing New Century Schoolbook (among others) as a typeface to toss, but that I hadn’t suggested a text face that might be …
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Ed Henninger
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1/9/17
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When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are …
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John Foust
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1/9/17
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Do you make New Year’s resolutions? I usually do. Sometimes they are elaborate, with different resolutions for different areas of my life – work, home, fitness. …
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Amanda Martin, NCPA General Counsel
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12/27/16
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The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily … is wasteful and ridiculous excess.” Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing.
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John Foust
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12/19/16
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When reporters call the Legal Hotline, I often talk through what amounts to a public records flowchart in analyzing their questions. For a couple years, I’ve wanted to put that analysis into an actual flowchart, and if I were better at Word or Power Point, that would be my column for this month. Instead, I will outline – with words instead of boxes and circles -- the questions I ask to determine whether a particular document (or portion of a document) is a public record.
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Amanda Martin, NCPA General Counsel
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12/19/16
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