Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a sales presentation.
I was sitting in the office of the owner of a construction business, …
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John Foust
Raleigh, NC
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10/3/18
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Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder of the importance of a presentation environment.
This …
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John Foust
Raleigh, NC
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9/4/18
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On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through …
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John Foust
Raleigh, NC
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8/6/18
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MAKING SENSE OF WHAT
LOOKS LIKE NONSENSE
Having trouble making sense of the constitutional amendments that will appear on the ballot this November? I am, and I’m a lawyer!
As …
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Amanda Martin
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8/6/18
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NCPA has partnered with Stevens Martin Vaughn & Tadych, PLLC, a firm known and respected for its work on media and First Amendment law, to provide our legal hotline. Valued at $350 per …
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7/30/18
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FINDING COMMON GROUND
Some of you remember Governor Cooper before he was governor - even before he was attorney general - back when he was Senator Cooper. In 1995, then Sen. Cooper …
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7/17/18
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I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he said. “But the key is to write it down …
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John Foust
Raleigh, NC
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7/9/18
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School’s out! I am fresh off teaching media law at the UNC School of Media and Journalism over the 2017-2018 academic year. I loved it and loved my students! I am happy, though, to now have time to …
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Amanda Martin
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6/18/18
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We’ve all been there, flipping through seemingly endless television listings. A minute goes by. Then two. Then three. Next, a 10-minute scroll and a difficult search through Netflix. And still …
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6/12/18
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Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. …
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John Foust
Raleigh, NC
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4/13/18
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With the increase of student activism brought on by recent school shootings, journalists must look to new (and younger) sources of information than they ever have before in order to get their …
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Alexandria Neason
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4/6/18
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Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He knows a thing or two about effective sales techniques. “Most of the time, I’m the point person …
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John Foust
Raleigh, NC
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3/19/18
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NCPA members convened in record numbers February 21-23 in Raleigh, NC. Starting with a packed room for the annual legislative breakfast to an evening awards banquet with over 400 attendees the 144th …
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3/2/18
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Most reporters can likely relate to this scenario. Someone speaks up at a public meeting to unleash criticism about an individual or organization. Reporters have little difficulty presenting a …
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Jim Pumarlo
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1/22/18
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Selling and sailing have a lot in common. Consider the jibe.
A sailboat cannot sail directly into the wind, but it can sail at angles to the wind. The closest point of sail is approximately …
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John Foust
Raleigh, NC
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1/19/18
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INTELLECTUAL PROPERTY
Some of the most common questions we get when we do workshops and on the Hotline relate to the dangers of publishing information on the internet and social media and …
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Amanda Martin
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1/5/18
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Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.
Two ads come to mind. One shows a plumbing company’s president seated at the head of a conference table, …
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John Foust
Raleigh, NC
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12/19/17
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Guilford County commissioners pushed to January a public hearing on whether to take over publishing public notices, responding to the request of local newspaper publishers who wanted more time to …
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12/8/17
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A cyberattack slowed county government to a crawl Wednesday in North Carolina's most populous metro area as deputies processed jail inmates by hand, the tax office turned away electronic payments and …
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JONATHAN DREW
Associated Press
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12/8/17
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Reporting on child fatalities is difficult. It presents a collision between the need for a thorough and orderly investigation against intense public concern and, sometimes, outrage. Medical records …
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12/7/17
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