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Richard is an advertiser who has seen years of sales presentations. His pet peeve is any salesperson who shows up unprepared. “It’s a waste of valuable time to be in a meeting where … more
MASSIVE FORGIVABLE LOANS – AKA GRANTS – TO GET YOU THROUGH THE PASS The CARES Act authorized $349 billion in loans, including a Paycheck Protection Program, which can be used to fund … more
As the toll of the coronavirus rises daily, we are getting calls about what to do if you cannot put out your print newspaper.  That might happen either because your advertising drops to the … more
I want to begin with my gratitude for the vital and hard work that you all have been doing to report on the coronavirus crisis.  Personally, I check five or six news websites about every hour to … more
Rob is the marketing director for an outdoor apparel company. I remember a conversation with him about his philosophy of promoting their products. “It’s all about benefits,” he … more
By John BussianThe General Assembly adjourned following its on-day special session on January 14.  The attempt to override the Governor’s veto of the Teacher Pay Act and the Regulatory … more
HOTLINE QUESTION OF THE MONTH           Do the laws that make juvenile records confidential create any restrictions on a newspaper’s publication … more
Abby, who owns a retail store, told me about an appointment with a salesperson from her local newspaper. “I did plenty of research before I contacted him and decided to run a campaign in his … more
Have you gotten a letter from someone asking you to take down an old story because the person has gotten their record expunged?  Or maybe a lawyer has written and cited G.S. § 15A-152, a … more
The 2019 'long' session of the General Assembly  -- the longest session in the past century -- ended with several special sessions devoted primarily to budget issues and saw the General Assembly … more
The members of NCPA will convene in Raleigh February 26-28 at the Raleigh Marriott Crabtree Valley. NCPA continues a tradition of offering free training for our members. We have tracks for editorial … more
Tim manages an ad sales team. “When I started my career in the newspaper business, I quickly learned that advertisers can be worlds apart in their knowledge of marketing,” he said. “That’s … more
Question: A newspaper received notice of an emergency meeting of a college board of trustees with attorneys. The board has a track record of going into closed session to discuss financial issues, … more
Statisticians disagree on the number of commercial messages we are exposed to each day. Some say 1,000. Some say as many as 3,000. And others claim the number is closer to 20,000. With estimates … more
Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today's readers face … more
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back appointments with two different prospects to talk about a special … more
I once encountered a car dealer who took advertising puffery to new levels. They publicized themselves as being number one in every conceivable category. Their general advertising theme was, … more
As a life-long journalist, I know how tough it can be to report the views of people who are bitterly divided. We think we’ve got it right. But the emails and social media messages often scream … more
Are you a reporter having trouble getting records from your local government, school board or the United Way? Are you a private citizen interested to know how you can keep track of the latest zoning … more
The members of NCPA will convene in Raleigh March 20-22 at the Raleigh Marriott Crabtree Valley. (Site of the 2018 convention which held record crowds.) NCPA continues a tradition of offering free … more
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