Newspaper Market Insight from a study conducted by Coda Ventures, found that 6.6 million North Carolina adults rely on print or digital newspapers for news and information. More than half of North Carolina adults use newspaper advertising to make important buying decisions. Curious about how you can reach your target market? Check out these Market Insight sheets.
The Relevance Project is creating relevant points with up-to- date industry news. Click here for relevant points: Newspaper Research: Multigenerational Readership Is Lucrative Target For Advertisers
The Relevance Project seeks to promote the importance of local journalism and its vital role in democracy. These resources are aimed at helping newspaper media recapture and bolster the message that it is the primary source of local news and information. The newest series includes one-page-instant training sessions you can download from the Advice for the Newsroom section. As a reminder, association and newspaper staffs can use everything on The Relevance Project website without charge. Credit Newspaper Association Managers (NAM) for the initiative.