The Relevance Project’s 2022 priority is to help newspapers become THE Community Forum to boost Relevance, expand audiences, and improve effectiveness. Now, a special section is devoted to sharing tactics, advice and examples on how to orchestrate civil, civic conversations about issue of importance to communities, the newspaper industry and advocates for an enlightened Democracy. Stay tuned for Relevance Project updates on this transformative initiative. Click here to learn more.
A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2022 will be updated to match dynamic changes in our businesses and economies.
The Relevance Project seeks to promote the importance of local journalism and its vital role in democracy. These resources are aimed at helping newspaper media recapture and bolster the message that it is the primary source of local news and information. The newest series includes one-page-instant training sessions you can download from the Advice for the Newsroom section. As a reminder, association and newspaper staffs can use everything on The Relevance Project website without charge. Credit Newspaper Association Managers (NAM) for the initiative.
Newspaper Market Insight from a study conducted by Coda Ventures, found that 6.6 million North Carolina adults rely on print or digital newspapers for news and information. More than half of North Carolina adults use newspaper advertising to make important buying decisions. Curious about how you can reach your target market? Check out these Market Insight sheets.