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As an employee of North Carolina newspaperswho belong to the NC Press Association, youand your family can become member-ownersof NCPA Federal Credit Union!   more
Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk about multi-tasking,” he said. “But according to what I’ve read … more
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through … more
Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today's readers face … more
In recent columns, I’ve listed text typefaces to toss and text typefaces I recommend. Does it matter? Is the right text typeface—used in the right way— really that important? Yes. It. … more
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few words? … more
COURT ORDERS RELEASE OF POLICE VIDEO If a picture is worth a thousand words, a video must be worth a million. Until a year ago, though, the law with regard to law enforcement videos was … more
Statisticians disagree on the number of commercial messages we are exposed to each day. Some say 1,000. Some say as many as 3,000. And others claim the number is closer to 20,000. With estimates … more
It’s standard procedure at newspapers to chronicle the year. Headlines typically include the passing of noteworthy individuals; the success, or maybe failure, of a civic project; milestones in … more
Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business relationships – especially any kind of … more
How are news organisations creating editorial and commercial innovation in this period of rapid change? In a new Reuters Institute report, Kevin Anderson examines how news organisations are moving … more
The members of NCPA will convene in Raleigh February 26-28 at the Raleigh Marriott Crabtree Valley. NCPA continues a tradition of offering free training for our members. We have tracks for editorial … more
Question: A newspaper received notice of an emergency meeting of a college board of trustees with attorneys. The board has a track record of going into closed session to discuss financial issues, … more
Tim manages an ad sales team. “When I started my career in the newspaper business, I quickly learned that advertisers can be worlds apart in their knowledge of marketing,” he said. “That’s … more
Please see the attached guide as a reference to frequent questions on newspaper advertising. If you still have questions contact the NCPA legal hotline (919) 833-3833 or NCPA office (919) … more
Please see the attached guide as a reference to frequent questions on media law and reporting in North Carolina. If you still have questions contact the NCPA legal hotline (919) 833-3833 or NCPA … more
Have you ever really thought about all the things NCPA does for North Carolina's newspapers?  You can take a look here. From legislative advocacy, to training, to our legal hotline ... we have … more
FFR received an inquiry about the specifics of the statement in last week’s post that “The law is very narrow with regard to what personnel information is public. However, almost all … more
You may have heard the old story about the door-to-door salesman who was selling vacuum cleaners way out in the country. When a lady came to the door, he dramatically emptied a bag of dirt onto the … more
We’ve been getting lots of questions about political advertising, thus this interim FFR. There are seven main things newspapers* need to know/do about political advertising. · You … more
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