Saundra’s experience as a sales manager has given her a unique perspective on client relationships. “Most sales people in the advertising business are taught to discover problems and …
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John Foust
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5/1/17
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People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What makes media choice A …
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John Foust
Greensboro, NC
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12/15/22
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NPCA General Counsel Amanda Martin provides a handy "cheat sheet" for political advertising.
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Amanda Martin, NCPA General Counsel
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12/16/16
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There’s a story about a professor of literature at the University of North Carolina in Chapel Hill. As he approached retirement, someone from the newspaper interviewed him. During the course of …
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John Foust
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1/20/23
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