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Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely. Here are a dozen copywriting … more
Want to get more eyes on your ads? Let’s take a quick look at some ad design tips:  Keep things simple and uncluttered. The four basic elements of a print ad are (1) headline, … more
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:  Learn from history. It’s important to study your … more
One of the basics of selling is to get the right kind of information from prospects. There is a big focus on asking about prospects’ goals, target audiences, marketing budgets and previous … more
Check out a new exclusive benefit to members of the Newspaper Association Managers thanks to a Relevance Project partnership with Metro Creative Graphics and Pulse Research.     … more
Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be found in catalogues. Of course, there are other approaches to advertising creativity, but … more
With the General Assembly about to head home early last Friday morning, one of the strongest “right to know” voices in the NC House, Rep. Josh Dobson, advanced a public records … more
This will be an election like no other as the Covid crisis has forced us into remote work stations and candidates into dramatically different campaign strategies.  But that is just where the … more
Once again, journalists find themselves at the intersection of indispensability and danger.  You are uniquely poised to be the eyes and ears of the public, to stand in their shoes, to report … more
Years ago, a keynote speaker at a local Ad Club meeting asked us to put ourselves in a consumer’s shoes. “Let’s say your name is John Doe,” he said. “One day … more
Reporters covering government in the last two months know public bodies have changed their way of doing business. Members of the press were granted essential worker status, but that didn’t mean … more
     The Washington Post reports Capitol Hill is paralyzed over a failure to agree on a temporary remote Congressional hearing and voting bill.  Yet as Congress grapples … more
  Continuing on the theme of government transparency and how you get the information you need to cover the developing COVID-19 crisis, I have outlined here some principles to … more
Richard is an advertiser who has seen years of sales presentations. His pet peeve is any salesperson who shows up unprepared. “It’s a waste of valuable time to be in a meeting where … more
MASSIVE FORGIVABLE LOANS – AKA GRANTS – TO GET YOU THROUGH THE PASS The CARES Act authorized $349 billion in loans, including a Paycheck Protection Program, which can be used to fund … more
As the toll of the coronavirus rises daily, we are getting calls about what to do if you cannot put out your print newspaper.  That might happen either because your advertising drops to the … more
I want to begin with my gratitude for the vital and hard work that you all have been doing to report on the coronavirus crisis.  Personally, I check five or six news websites about every hour to … more
Rob is the marketing director for an outdoor apparel company. I remember a conversation with him about his philosophy of promoting their products. “It’s all about benefits,” he … more
By John BussianThe General Assembly adjourned following its on-day special session on January 14.  The attempt to override the Governor’s veto of the Teacher Pay Act and the Regulatory … more
HOTLINE QUESTION OF THE MONTH           Do the laws that make juvenile records confidential create any restrictions on a newspaper’s publication … more
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