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Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show … more
Newsrooms still seem divided into two teams: A small group that cares about analytics and how they can inform coverage, and everyone else.I particularly like the suggestions of stories newsroom folks … more
With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space.Here are six … more
Contrast helps to create focal points on a page and a hierarchy for what readers will see first. Here are several ways to create contrast in your design.Contrast of Size. The largest headline on a … more
It's that time again already. The General Assembly opened  its biennial "long session" on January 11. A few, new lieutenants in the leadership ranks remind us that some of the old guard … more
Looking for a sample letter asking for camera access to court hearings? Look no further.  NCPA General Counsel Amanda Martin of SMVT has prepared the following letter for members to … more
A reader emailed to mention that I’d recently written a column listing New Century Schoolbook (among others) as a typeface to toss, but that I hadn’t suggested a text face that might be … more
When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are … more
Do you make New Year’s resolutions? I usually do. Sometimes they are elaborate, with different resolutions for different areas of my life – work, home, fitness. … more
The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily … is wasteful and ridiculous excess.” Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing. more
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