In an era marked by increasing media distrust, America’s Newspapers commissioned the Trusted Media Study to understand and reinforce the unique role of local newspapers in building trust with their communities. Conducted by Coda Ventures, this national survey highlights how local newspapers stand apart from national and digital media channels, consistently earning a higher level of public trust through transparency, accuracy, and ethical journalism. This study not only underscores the essential function of local newspapers as trusted community watchdogs but also emphasizes their role in bridging the gap left by other media in the era of misinformation.
The following are key findings from the Trust in Media Study. Further details will be released in the coming weeks.
Local Newspapers: Trusted Like No Other
Local newspapers hold a unique place in the American media landscape, trusted by more than half of readers to deliver accurate, community-focused reporting. While other media sources face challenges with credibility, local newspapers are seen as essential members of the community focused on integrity and delivering news that resonates personally and authentically with local audiences.