TownNews and BlueLena partner to multiply reader revenue for news organization


TownNews and BlueLena have announced a partnership that will empower local media organizations to rapidly activate reader revenue using TownNews’ smart metering and paywall solution, iQ Audience+.

“iQ Audience+ is the most powerful platform there is for media organizations to grow reader revenue,” said Rick Rogers, chief revenue officer at TownNews. “This partnership with BlueLena will streamline the rollout and optimization of our clients’ audience initiatives, so they can start making money from day one.”

Customers using TownNews’ iQ Audience+ smart metering platform will have the option to sign up for BlueLena’s suite of audience activation, monetization and engagement solutions. The BlueLena Marketing Platform includes subscription payment processing, customer experience automation, performance analytics and customer surveys.

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