Small-market newspapers: The view from on the ground


AS RECENTLY AS SIX YEARS AGO, Minnesota’s Cook County News-Herald employed seven full-time staff. Now, there are two working in the office, in addition to some remote help for advertising and layout from staff in New Jersey working on weekly assignments. In a county of 5,400, the paper has around 2,400 subscribers. In 2020, CherryRoad Media—a subsidiary of a tech company based in New Jersey—purchased the News-Herald.

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