Project Tell Me’s Lift Every Voice is a new initiative that showcases conversations between young Black journalists and the oldest generation of Black Americans. Conceived by Hearst Magazines, the significance of the subject matter and the abundance of inspiring stories brought Hearst Television and Hearst Newspapers to the project as well, and the result is a rich collection of inspiring stories from more than 50 Black American elders, including civil rights activists, hometown heroes and celebrities. The project’s complete content package debuted on Oprah Daily.
Lift Every Voice is named after the James Weldon Johnson poem and hymn "Lift Every Voice and Sing," which is often referred to as the "Black national anthem."
In a video introduction announcing the publication of Lift Every Voice, Oprah Winfrey detailed the significance of the narratives this series captures. “… they tell the stories of our oldest generation of Black Americans so that we may document, learn from and celebrate our elders’ life experiences,” said Winfrey.