BOONE, N.C. — Associate professor of advertising Dr. Shanshan Lou broadens the global perspective in Appalachian State University’s Department of Communication. She is considered an expert on cross-cultural advertising and the effects of media technologies on audiences’ attitudes and behaviors.
She opened up new worlds to students at Appalachian when, in 2016, she began a study abroad program in China that allows students in the Bachelor of Science in communication, advertising program to immerse themselves in the media and communication culture of that country.