4 lessons on growing reader revenue from Ben Monnie, Google News Initiative


Ben Monnie, director of global partnerships for Google News Initiative, joined LMA’s Digital Revenue Summit on Aug. 9 for an engaging keynote conversation on lessons learned across three years of programs focused on digital revenue and sustainability.

GNI’s Innovation ChallengesDigital Growth Program, and Digital Subscriptions Lab aim to help local news organizations reach sustainability and revenue growth as they navigate the ongoing challenges of a digital revolution. Scalable examples from news organizations across media types show how the projects have helped to improve business objectives, use data effectively, and approach digital products.

Monnie shared four key takeaways for news organizations from GNI programs focused on reader revenue.

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