3 award-winning strategies for growing digital audience at the local level


Trying to get more “eyeballs” on your news coverage? Consider innovative approaches to audience development taken by these three award-winning local publishers.

Green Valley News, a Wick Communications product in Arizona, decided to start its own social network. That idea earned the newspaper first-place recognition for Best Digital Audience Growth Strategy as part of the 2020 Local Media Association Digital Innovation Awards. The Sheboygan Sun was runner-up, and startup newsletter Raleigh Convergence received third-place honors.

Here is a rundown of best practices and lessons learned from each operation.

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