The members of NCPA will convene in Raleigh March 20-22 at the Raleigh Marriott Crabtree Valley. (Site of the 2018 convention which held record crowds.) NCPA continues a tradition of offering free training for our members. We have tracks for editorial and advertising on Thursday afternoon and additional free training on two great topics on Friday morning. Come for the training, stay for the awards banquet and get a little more training in before you head back home.
NCPA will also have several vendors on site to show you the latest industry products to help improve your newspaper.
We will continue to develop the agenda as additional speakers are confirmed.
You can register your staff by clicking here.
You can book your hotel room by clicking here.
WEDNESDAY, March 20
NoonNCPA/NCPS Board of Directors Meeting
4:00 p.m. Exhibit set-up (Crabtree Foyer)
6:00 p.m.NC Supreme Court Dinner
(Board of Directors and invited guests)
THURSDAY MORNING, March 21
7:30 a.m. Registration/Sponsor setup
8:30 a.m.Breakfast Buffet
9:00 a.m. Legislative Breakfast (ticketed event)
9:15 Governor Roy Cooper
10:00 Senate President Phil Berger
An update of the current session: John Bussian NCPA lobbyist
12:00 Advertising Awards Luncheon (ticketed event)
2 - 4:30 EDUCATIONAL BREAKOUTS (Free to attend)
Editorial training with NCPA counsel Amanda Martin & Special Guests. Guide to Open Government and Public Records. Bonus Q&A on current media law issues.
Advertising sales training with Mike Centorani, Director of Sales Training. Gatehouse Media.
Helping Business Owners find their "Unique Selling Proposition"
All newspaper sales reps attempt to sell advertising space to business owners, regardless if it's print, digital, or a combination of both. However, what percentage of the time does that result in helping the business owner tell their best story? During today's session, we'll discuss how to help small and medium-sized business owners with specific tips on how to better tell their story. Every business should have specific reasons why a potential customer, client, or patient should choose their business over one of their competitors. This session will provide real-world tips and ideas on how to think about any business from "their customer's perspective" and specifically, focusing on the potential buying factors that make one person choose a specific business over another.
THURSDAY EVENING, March 21
4:00 p.m. NCPA Reception. Cash Bar open
6:00 p.m. Awards Ceremony - Open at 5:00 (ticketed event) (Glenwood Ballroom)
FRIDAY MORNING, March 22
8:00 - 9:00 a.m. Breakfast Buffet
9:00 - 12:30 - Morning Session (Free to attend)
9:00 a.m. NC Fact Checking Project
Through a grant funded program learn how your newspaper can pick up stories developed through the North Carolina Fact-Checking Project and publish them for free. Attend this session and learn why the initiative was launched, what the response has been, the process for reporting and writing this type of journalism and lessons learned. Cathy Clabby. The Reporter's Lab. Matt Riley. TruthBuzz Fellow.
10:00 a.m. Covering Health care in your communities with insights from AARP.
Health care is rapidly changing, and reporters who cover health, business, IT, and community news may be interested in learning more about "emerging issues" or trending topics they may have to cover. Your older subscribers will benefit greatly.
Participants will learn more about the jargon, trends, research, and other factors that will help them in their reporting on these issues. Additionally, sales people will learn who the key players are to better target sales to help advocates for modern health care create greater awareness of their goals and outcomes. Steve Hahn AARP NC. Rose Hoban, RN, MPH.Health Reporter. Founding editor - North Carolina Health News
11:00 a.m. Annual Business Meeting
NCPA/NCPS overview Ashley Vansant NCPA President, Phil Lucey NCPA Executive Director
Election of officers of NCPA/NCPS
Breakout meetings of the associated dailies and association of communities.
12:30North Carolina Press Foundation Board of Directors meeting