News Media Alliance CEO David Chavern has an optimistic outlook for the media landscape in 2019, a year that he says will be pivotal for news publishers.
So what can the news industry look forward to in the coming year?
For starters, there will be new technological "solutions" including new apps that aid in advertising and engaging readers and subscription services from media powerhouses Facebook and Google. Publishers will need to determine how these technologies influence the way the public consumes and pays for journalism. Chavern says technologies that grow revenue and brand loyalty will make news businesses sustainable and independent.
On another note, while consolidation is not new to the industry, 2019 will continue the trend with big mergers and acquisitions. Digital publishers will likely consolidate as well, with few companies coming out on top. No matter what 2019 brings, the News Media Alliance is looking forward to working with members to help them face their challenges and accomplish their goals.