In U.S. history, there has only been one time where the country went without a recession in eight years. Otherwise, recessions have hit about once every decade. What does this mean for the news industry? During periods of prosperity, industries invest in research and development so that when recessions hit, their businesses will face little damage. However, newspapers are shrinking. Publishers should be on the lookout for any revenue category that might be disrupted by technology. The more diverse ways newspapers can get their revenue, the more likely they will survive a bad economy. The solution might be developing deep relationships with not only readers, but also local advertisers and community stakeholders. Advertisers and readers will value relationships with newspapers more than ever during a recession. Building a model of survival is important, and getting ahead will increase chances of success.