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Ad scams reach new levels of sophistication; use real companies

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Ad scams about a "personal assistant" or "office assistant" are nothing new; they come in every week. However, some are showing a new level of sophistication when it comes it comes to getting them published in the paper.

At first glance, the ad below appears legit:

Personal Assistant needed for urgent employment $500 weekly

Novant Health Eastover Pediatrics looking for a good well experience personal assistant
This position is for the super-organized person who enjoys working with people and numbers. The ideal candidate should possess strong communication skills, both verbal and written; impeccable customer service skills; a professional demeanor at all times; the ability to be flexible; strong time management skills; the ability to prioritize wisely; the ability to pay attention to detail; and the ability to work independently on assignments as well as part of a team. Email resume. REYES@pediatrician.com
Typical responsibilities of the job include:
answering telephone calls
maintaining diaries
arranging appointments
taking messages
typing/word processing
filing
organising meetings
using a variety of software packages
booking transport and accommodation
managing databases

ANTONIO PONCE
Novant Health Eastover Pediatrics
919.374.0437

At first glance, this appears to be a legitimate ad. But when looking up the web site for the company named, there is no branch anywhere but in Charlotte. The guy who wants to place the ad has a 919 area code. Another clue? Novant is pretty big and certainly has an HR department, so why is the email "@pediatrition.com" and not "@novant.com."