The Shadow Knows


During the past few years—and only for certain clients—I’ve been suggesting they get away from the traditional half-point frame for photos.

The option I recommend is a photo frame with a soft drop shadow.

Why? A few reasons:

IT’S DIFFERENT: Not many other newspapers use this approach, so the new look makes you stand out—especially if you’re in a community where you’re competing against another paper. It’s certainly an idea to consider if you want to redesign.

IT’S APPEALING: Readers may not be able to articulate the difference, but the soft shadow tends to make your photos just a bit more friendly, more comfortable to look at.

IT’S MORE “FEATURISH”: Some editors may think the soft shadow takes away from the impact of a hard news photo, such as a fire or an auto accident (or the mug shot of a serial killer!). That’s OK—you can drop the soft shadow on such photos if you wish. But for most photos in community newspapers, a soft shadow frame will do just fine.

IT’S THREE-DIMENSIONAL: The soft shadow helps push the photo off the surface of the page, giving the photo a bit more impact. The half-point frame doesn’t do that.

Here’s a suggestion: Try the drop shadow look on an upcoming photo page or in a special section. See how it looks to you. Does it give you a feel you’d like to see throughout your entire publication? If so, you know what to do.

And another suggestion: Don’t use the InDesign default specifications for the shadow. Those specs create a shadow that’s too dark, too big.
Here are some specs to consider:

Blending mode: Multiply
Opacity: 50%
Distance: Ignore. Offsets will create distance.
X Offset: 0p3
Y Offset: 0p3
Angle: 135º
Size: 0p5
Disregard other options.

One last detail: If you’re placing a photo with a soft shadow at the right edge of the page, be sure to nudge it left about a pica. Otherwise, the shadow may fall out of the print area, leaving you with no shadow at all.
The soft shadow photo frame can give your newspaper a more comfortable, more friendly design. It’s worth a look.

HEnninger_Shadow_Sept. 2016