Heightening the CMS race: WordPress.com and News Revenue Hub devise a toolkit for local newsrooms


Many publishers use WordPress for their content management system, but researchers are looking at its sustainability. Now, WordPress is launching Newspack, a toolkit that aims to improve publication websites and make their business models more sustainable. Newspack is a new CMS system: One that creates a user-friendly and effective system.

WordPress is working with the News Revenue Hub, which is familiar with small publishers struggling with their websites whether from poor user experience or lacking search engine optimization. A struggling website has difficulty growing its audience and implementing membership programs.

WordPress will help publishers better their websites for users and make it easier for publishers without technology experience to use the website. For example, one WordPress plugin is an anti-spam feature. The goal is for more than 50 news sites to be using Newspack by the end of 2019.

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