Dr. Shanshan Lou — devoted to helping advertising students succeed


BOONE, N.C. — Associate professor of advertising Dr. Shanshan Lou broadens the global perspective in Appalachian State University’s Department of Communication. She is considered an expert on cross-cultural advertising and the effects of media technologies on audiences’ attitudes and behaviors.

She opened up new worlds to students at Appalachian when, in 2016, she began a study abroad program in China that allows students in the Bachelor of Science in communication, advertising program to immerse themselves in the media and communication culture of that country.

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