MAKING SENSE OF WHAT LOOKS LIKE NONSENSE Having trouble making sense of the constitutional amendments that will appear on the ballot this November? I am, and I’m a lawyer! As …
For some journalists, who don't have traditional reporting jobs that allow for writing samples to fill their portfolio's, it's hard to find the best way to present their work. Online portfolios …
Ann Wroe has been writing the obituaries in The Economist for 15 years, and she loves it. She gives advice on choosing who gets an obituary in the paper and her process for getting inside the head of …
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
Most reporters can likely relate to this scenario. Someone speaks up at a public meeting to unleash criticism about an individual or organization. Reporters have little difficulty presenting a …
The High Country PIO Network is sponsoring a Media Summit on August 1. To strengthen relationships with local and regional media outlets, the Network has opened registration to the event to members …
In August, NewspaperAcademy.com will offer a $10 discount on all of our webinars for members of your press association. This reduces the rate of each webinar to $39. Your members can receive their …
Save Your Readers! Making school board, city commission and other meetings more interesting Presenter: Dr. John Hatcher November 15 at 2 pm Eastern
The MJ-school , in cooperation with the Democracy Fund’s senior news consultant in North Carolina, Melanie Sill, is hosting a workshop to offer practical guidance and open up conversation about …
The NCPA is sponsoring free training for members! There will be a session on open government (10-12) followed by a session on the legal fundamentals of advertising, including political ads …
Greenville NewsTrain will offer a day and a half of digital training on Sept. 7-8, 2018, at the Younts Conference Center at Furman University. Training Sessions Include:Storytelling on mobile: making …
You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job of convincing North …
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through …
Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that happy …
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not. Two ads come to mind. One shows a plumbing company’s president seated at the head of a conference table, …
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
Selling and sailing have a lot in common. Consider the jibe. A sailboat cannot sail directly into the wind, but it can sail at angles to the wind. The closest point of sail is approximately …
In August, NewspaperAcademy.com will offer a $10 discount on all of our webinars for members of your press association. This reduces the rate of each webinar to $39. Your members can receive their …
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. …
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas. 1. Amateurs do most of the talking in sales appointments. Professionals do most of the …
How to Create a Significant Revenue Stream at Newspapers by Publishing Books Presenter: Kevin Slimp October 26 at 11 am Eastern
The NCPA is sponsoring free training for members! There will be a session on open government (10-12) followed by a session on the legal fundamentals of advertising, including political ads …
You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job of convincing North …
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through …
Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that happy …
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not. Two ads come to mind. One shows a plumbing company’s president seated at the head of a conference table, …
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
Selling and sailing have a lot in common. Consider the jibe. A sailboat cannot sail directly into the wind, but it can sail at angles to the wind. The closest point of sail is approximately …
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. …
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas. 1. Amateurs do most of the talking in sales appointments. Professionals do most of the …
How to Create a Significant Revenue Stream at Newspapers by Publishing Books Presenter: Kevin Slimp October 26 at 11 am Eastern
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
In August, NewspaperAcademy.com will offer a $10 discount on all of our webinars for members of your press association. This reduces the rate of each webinar to $39. Your members can receive their …
GOOD DESIGN is often a matter of doing all things--including the small things--well. But what small things? You can find out what they are--and why they matter--next Thursday, Dec. 7, when Ed …
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
In August, NewspaperAcademy.com will offer a $10 discount on all of our webinars for members of your press association. This reduces the rate of each webinar to $39. Your members can receive their …
Youre Just My Type! Understanding Type is Crucial to Understanding Design Presenter: Ed Henninger November 2 at 11 am Eastern
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
In August, NewspaperAcademy.com will offer a $10 discount on all of our webinars for members of your press association. This reduces the rate of each webinar to $39. Your members can receive their …
Over the years, “Direct Response” print and digital advertising has consistently shown its ability to generate significantly larger numbers of leads and sales than does traditional image …
Mobiles sales are a hot topic and many businesses are positioning themselves to be able to sustain this type of advertising into the future. This three-part series will take you through defining …
Tim Smith is one of the leading sales trainers in the business. His classes at the Newspaper Institute fill to capacity and he’s a draw at conferences throughout the industry.In this first …
Cold calling … burrrrr. The very idea strikes fear into the hearts of most salespeople. Not to worry. Tim Smith is going to take viewers through the steps leading to successful prospecting. …