Newsroom
Complicating the Narratives
As a life-long journalist, I know how tough it can be to report the views of people who are bitterly divided. We think we’ve got it right. But the emails and social media messages often scream …
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Open Government Workshop, March 1
Are you a reporter having trouble getting records from your local government, school board or the United Way? Are you a private citizen interested to know how you can keep track of the latest zoning …
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2019 NCPA Convention Agenda
The members of NCPA will convene in Raleigh March 20-22 at the Raleigh Marriott Crabtree Valley. (Site of the 2018 convention which held record crowds.) NCPA continues a tradition of offering free …
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The art of writing an obituary
Ann Wroe has been writing the obituaries in The Economist for 15 years, and she loves it. She gives advice on choosing who gets an obituary in the paper and her process for getting inside the head of …
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An editor's guide to creating an online portfolio
For some journalists, who don't have traditional reporting jobs that allow for writing samples to fill their portfolio's, it's hard to find the best way to present their work. Online portfolios …
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FIRST FOR A REASON
MAKING SENSE OF WHAT LOOKS LIKE NONSENSE Having trouble making sense of the constitutional amendments that will appear on the ballot this November? I am, and I’m a lawyer! As …
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Stick to the basics: Present all sides of the story
Most reporters can likely relate to this scenario. Someone speaks up at a public meeting to unleash criticism about an individual or organization. Reporters have little difficulty presenting a …
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NCPA Convention Registration is OPEN
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30
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2018 NCPA Annual Convention
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - …
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NewspaperAcademy.com webinar discounts discount
In August, NewspaperAcademy.com will offer a $10 discount on all of our webinars for members of your press association. This reduces the rate of each webinar to $39. Your members can receive their …
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Sales
FIVE WAYS TO ENHANCE YOUR PAPER'S OBITUARY CATEGORY
Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today's readers face …
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“Showing” beats “telling” every time
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through …
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The importance of thinking small
You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job of convincing North …
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One way to avoid the accidental sales jibe
Selling and sailing have a lot in common. Consider the jibe. A sailboat cannot sail directly into the wind, but it can sail at angles to the wind. The closest point of sail is approximately …
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Putting the boss in an ad
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not. Two ads come to mind. One shows a plumbing company’s president seated at the head of a conference table, …
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A formula for testimonial quotes
Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that happy …
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Amateur vs. Professional
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas. 1. Amateurs do most of the talking in sales appointments. Professionals do most of the …
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What golf teaches us about advertising
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. …
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Marketing
Circulation
Digital
Design
Design Webinar
GOOD DESIGN is often a matter of doing all things--including the small things--well. But what small things? You can find out what they are--and why they matter--next Thursday, Dec. 7, when Ed …
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Publishing
On Demand
Sales: Sales by Numbers
Tim Smith is one of the leading sales trainers in the business. His classes at the Newspaper Institute fill to capacity and he’s a draw at conferences throughout the industry.In this first …
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Sales: Direct Response Print and Digital Ads Certificate Course
Over the years, “Direct Response” print and digital advertising has consistently shown its ability to generate significantly larger numbers of leads and sales than does traditional image …
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Mobile Sales: How to Find Success in the Digital Arena
Mobiles sales are a hot topic and many businesses are positioning themselves to be able to sustain this type of advertising into the future. This three-part series will take you through defining …
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Sales: Prospecting that Pays
Cold calling … burrrrr. The very idea strikes fear into the hearts of most salespeople. Not to worry. Tim Smith is going to take viewers through the steps leading to successful prospecting. …
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