Sales/marketing
82 results total, viewing 1 - 20
Jim, who used to work with a local volunteer fire department, told me about the technique they used to keep everyone on the right roads to arrive at fire sites. “It was in the days before … more
Anthony is a veteran ad salesperson with a common sense philosophy. “You’ve got to have a parachute,” he told me. “When you’re in the middle of a presentation, and you … more
Jonathan told me about his friend Dave’s sports car. They rode around in it in high school, and although it was old even then, they loved the car and didn’t let its mechanical … more
When I was a kid, my family took weekend trip to Atlantic Beach on the coast of North Carolina, which is a popular place for fishing in the fall. One night, Dad took me to the Triple-S fishing pier. … more
Some years ago, I attended an exhibit of treasure from the Atocha shipwreck which treasure hunter Mel Fisher had located off the coast of Florida. The Atocha was the most famous ship in the Spanish … more
I remember taking a day-long ski trip to Virginia. The charter bus was filled with skiers who had different levels of experience: a few were pretty good, most were average, and some were novices like … more
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then added another and another. The final count was more than a dozen, which … more
I remember going to the opthalmologist a few years ago for my regular eye checkup. In the exam room, there was a large poster on the wall which featured a number of photographs of the same view of … more
Gene told me about an experience he had when he was fundraising for the Boy Scouts. “I was young and completely sold on the value of scouting because some years earlier I had earned the … more
Amanda told me about taking over the advertising account of a business which had been placing ads in her paper for a long time. “In our first meeting, the owner said he had been running what he … more
We all want to take care of our advertisers and coworkers. Well, there’s no better way to do that than to help them stay safe in the workplace. There are some simple things we can do to … more
Legendary UCLA basketball coach John Wooden once said, “It’s the little details that are vital. Little things make big things happen.”  That’s certainly true in … more
My wife and I once visited with Rick and Karen, a couple who had served as missionaries overseas. As part of their work to get involved in the community, Rick was assigned to teach a class at a local … more
There’s a story about a professor of literature at the University of North Carolina in Chapel Hill. As he approached retirement, someone from the newspaper interviewed him. During the course of … more
People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What makes media choice A … more
In the advertising business, there are things which must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights: Send the right message…to the … more
If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its own world, independently running through the … more
Joanne is an ad manager with a common-sense approach to managing her team and their goals. She believes in communication – not micro-management – but real communication on how things are … more
Motivational speaker and author Zig Ziglar used to ask, “Are you a meaningful specific or a wandering generality?” He related his comment to a number of areas: long and short-term goal … more
Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the school’s football stadium on weekends when the expansive … more
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