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Brandon is an advertising manager who wants his team to be prepared for all sales situations. “We spend a lot of time on sales strategy,” he said, “because that helps us cut down on … more
NCPA members convened in record numbers February 21-23 in Raleigh, NC. Starting with a packed room for the annual legislative breakfast to an evening awards banquet with over 400 attendees the 144th … more
Some typefaces are just downright strange. Like Curlz. I just can’t bring myself to believe that someone was serious about designing that one. more
Keep public notices in newspapers in North Carolina so that they remain truly public. Ask your legislators to vote against any measures concerning public notice advertising. more
Looking for a good argument or quote to help fight to keep public notices public? This page has exactly what you need. Skim through the talking points, read a … more
A collection of archived editorials that reflect what people are saying about public notices. more
Public notices are advertisements that state and local laws require be placed in newspapers by the government so that YOU know what's going on in your community and have a chance to participate in a … more
NCPA has partnered with Stephens Martin Vaughn & Tadych, PLLC, a firm known and respected for its work on media and First Amendment law, to provide our legal hotline. Valued at $350 per … more
The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily … is wasteful and ridiculous excess.” Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing. more
When reporters call the Legal Hotline, I often talk through what amounts to a public records flowchart in analyzing their questions. For a couple years, I’ve wanted to put that analysis into an actual flowchart, and if I were better at Word or Power Point, that would be my column for this month. Instead, I will outline – with words instead of boxes and circles -- the questions I ask to determine whether a particular document (or portion of a document) is a public record. more
This term the United States Supreme Court had its first “Facebook case” but issued a ruling that dodged both the technology/social media aspects of the case and the First Amendment. If you are like me, you may get quizzed at cocktail parties about how the First Amendment could possibly protect such monstrous speech, but given their ruling on evidentiary grounds, the Court found “it is not necessary to consider any First Amendment issues.” Therefore, this case is as important for what it does not say as what it does. more
Your phone is a powerful reporting tool, much more than calls, emails and text messages. Your smartphone is a computer, camera, recorder and publishing tool that is always in your pocket. My Apps for Journalists list contains only apps that are practical and useful for journalists. more
Please see the attached overview on NC media law prepared for NCPA by Stevens Martin Vaughn & Tadych, PLLC more
During the past few years—and only for certain clients—I’ve been suggesting they get away from the traditional half-point frame for photos. The option I recommend is a photo frame with a soft drop shadow. Why? A few reasons... more
“My editor is the biggest moron this side of the Mississippi!” “My coworker sleeps through the afternoon after tying one on at lunch almost every Friday.” “My paper is about to get sold to one of those big chain newspapers.” “Hubby and I are so excited that we found out today we’re going to have a baby!” more
Please contact your senate delegation to oppose this bill as amended. Key Points: - HB 205 as amended by in the Senate Commerce Committee would for the first time require NC newspaper … more
One of the presentations we set for this year’s institute was titled : “Ed’s Top 10 Design Tips…and Maybe More.” And here’s a chance for me to share some of them with you. Over the years, these tend to become more or less important. Tip number 1 may slip to tip number 5…tip number 7 may become tip number 3. But these are all worth keeping in the top 10…for now - more
Whether on a printed page, monitor or mobile device, the headline is the most important part of an ad. It tells the reader what the ad is about. With the blink of an eye, he or she decides whether it’s worth the effort to keep reading. Numbers can help you create compelling headlines, as long as they are specific and relevant. Here are a few examples. Note that these numbers as expressed as digits, not words... more
A state lawmaker’s personal grudge against the newspaper industry could end up hurting workers and delaying delivery for early risers. Sen. Trudy Wade, R-Guilford, filed a March 28 bill that … more
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