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During the past few years—and only for certain clients—I’ve been suggesting they get away from the traditional half-point frame for photos. The option I recommend is a photo frame with a soft drop shadow. Why? A few reasons... more
“My editor is the biggest moron this side of the Mississippi!” “My coworker sleeps through the afternoon after tying one on at lunch almost every Friday.” “My paper is about to get sold to one of those big chain newspapers.” “Hubby and I are so excited that we found out today we’re going to have a baby!” more
One of the presentations we set for this year’s institute was titled : “Ed’s Top 10 Design Tips…and Maybe More.” And here’s a chance for me to share some of them with you. Over the years, these tend to become more or less important. Tip number 1 may slip to tip number 5…tip number 7 may become tip number 3. But these are all worth keeping in the top 10…for now - more
Whether on a printed page, monitor or mobile device, the headline is the most important part of an ad. It tells the reader what the ad is about. With the blink of an eye, he or she decides whether it’s worth the effort to keep reading. Numbers can help you create compelling headlines, as long as they are specific and relevant. Here are a few examples. Note that these numbers as expressed as digits, not words... more
Is it necessary that the traffic ticket was reported in the newspaper again, a reader asks. The original citation was published two months ago. Publication of traffic citations probably generated the most calls during my tenure as editor. No 1, nobody likes being linked with a police report – whether it’s something as common as speeding or something that carries greater notoriety, such as a DWI. No. 2, the offenders get confused – and often angered – between the report of the actual ticket and then the report of the court disposition. more
In the last few weeks, it seems that every time I read or hear the news, police body cams are at the forefront. Even as a bill was being introduced in the General Assembly, and the North Charleston case was making headlines, I got calls on the Hotline asking whether the video from “body cams” and “dash cams” are public record. On Sunshine Day, a panel comprised of NCPA General Counsel Emeritus Hugh Stevens, Frayda Bluestein of the UNC School of Government and Christopher Brook of the ACLU discussed the merits of using body cameras and whether the video they capture is a public record. As of now, the state of the law is unsettled, with different judges reaching different conclusions. more
NPCA General Counsel Amanda Martin provides a handy "cheat sheet" for political advertising. more
A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and asked if I would be on hand when … more
Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go beyond the standard questions about their history, products, customers and goals.” more
An exchange in an editors’ hotline probed a familiar topic: When is a business announcement considered news, and when is it an ad? The item in question was a new employee at an auction and … more
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