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Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few words? … more
As an employee of North Carolina newspaperswho belong to the NC Press Association, youand your family can become member-ownersof NCPA Federal Credit Union!   more
NC Guide to Open Government and Public Records more
Alex is an ad manager who wants his sales team to be professional from start to finish. “Some sales people talk too much, especially at the end of a sales conversation,” he said. “It’s like a … more
National Newspaper Week is Oct. 1-7 This year we mark the 77th anniversary of National Newspaper Week (NNW), Oct. 1-7. The annual observance celebrates and emphasizes the impact of … more
“Personal Email” as Public Records Gmail. Yahoo! AOL. Do these sound like official email accounts for the conduct of public business? They can be. The NC Public Records Law … more
Dealing with non-employees and non-employee content We all know that there is a fair amount of red tape that comes with having employees. You have to supervise and mentor them. They … more
The News & Observer began a five-part investigative series, Jailed to Death, that exposes dozens of deaths in which North Carolina jails failed state supervision requirements for the safety and … more
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. … more
A PAIR OF NORTH CAROLINA sheriff’s offices, in Ashe and Union counties, have a couple things in common. Each is on the receiving end of open records requests from an investigative TV reporter … more
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