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What makes a good headline?
Imagine the editors of a prestigious news organization sitting around a conference table discussing a breaking story. The story is written and all they need is a headline to convey its importance to … more
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“Showing” beats “telling” every time
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through … more
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NC Insider - Legal Notices
With Gov. Roy Cooper on record against the change, efforts to move legal and public notices out of newspapers are taking a different approach this year to skirt a potential veto. House Republicans … more
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Enhance Local Government Transparency Act (N.C. Senate Bill 473) - important changes to conflict-of-interest laws for public officials.
In January of this year, the Enhance Local Government Transparency Act (N.C. Senate Bill 473) made some important changes to our conflict-of-interest laws for public officials. Most notably, the bill … more
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FIVE WAYS TO ENHANCE YOUR PAPER'S OBITUARY CATEGORY
Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today's readers face … more
Henninger: Why your text type matters
In recent columns, I’ve listed text typefaces to toss and text typefaces I recommend. Does it matter? Is the right text typeface—used in the right way— really that important? Yes. It. … more
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Editorial: Lawmakers Seeking To Hide Information
A month from today, The Pilot will print its annual listing of people who owe Moore County taxes. The special section is usually 10 or 12 pages of name after name of people who owe … more
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Use your special insight to recommend election choices
Coverage of public affairs – recording the actions and inactions of governing bodies from local to federal levels – demands attention from newsrooms year-round. And for good reason. … more
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First for a Reason:  A New Year’s Resolution
As 2023 fades into 2024, I can’t help think about New Year’s resolutions.  How many times per week do I think I can get to the gym?  Shouldn’t I throw out all that … more
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Why ask questions in headlines?
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few words? … more
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Don’t let government hide in the dark
Are you OK with government officials limiting who can speak at public hearings or keeping you in the dark on things like tax increases or zoning changes or continued meetings? House Bill 51 … more
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Nightmare could become reality for Davidson County in light of new bill
Did you know that the local shop half a mile from the park where your kids like to play now sells alcohol? or that the prominent business in the community hasn't paid their property taxes in … more
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New bill would threaten your right to know
With all that is going on, both locally and nationally, that we have chronicled in this newspaper, local officials and our newest state representative have supported a bill that would undercut the … more
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Every salesperson needs a parachute
Anthony is a veteran ad salesperson with a common sense philosophy. “You’ve got to have a parachute,” he told me. “When you’re in the middle of a presentation, and you … more
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NC lawmakers dilute transparency with a maneuver that shows why we need it
For more than a decade, N.C. lawmakers have tried to pass legislation that would allow local governments to move legal and public notices out of newspapers. Those notices often contain vital … more
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FIRST FOR A REASON Info & Ideas About the First Amendment & Media Law
COURT ORDERS RELEASE OF POLICE VIDEO If a picture is worth a thousand words, a video must be worth a million. Until a year ago, though, the law with regard to law enforcement videos was … more
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The value of simplicity
Statisticians disagree on the number of commercial messages we are exposed to each day. Some say 1,000. Some say as many as 3,000. And others claim the number is closer to 20,000. With estimates … more
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Are you ready for the new year? Take an inventory
It’s standard procedure at newspapers to chronicle the year. Headlines typically include the passing of noteworthy individuals; the success, or maybe failure, of a civic project; milestones in … more
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Four wins are better than two
Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business relationships – especially any kind of … more
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Juvenile Court: North Carolina’s Constitutional Open Courts Provision, Chapter 7B of the North Carolina General Statutes, and What Appears to Be Happening in Practice.
The First Amendment provides access to many – if not most – court proceedings and judicial records. This article is not intended to analyze the jurisprudence confirming the rights of … more
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